What is responsive web design?
A responsive website is a website perfectly perceived on various devices regardless of resolution and screen format (smartphones, tablets, laptops, etc.).
Such a website will be equally convenient to view on any screen, it will not be necessary to expand individual areas of the site so as not to miss the link you need.
Why is responsive web design necessary?
A wide variety of different devices with various screen formats for viewing content on the Internet.
The popularity of mobile devices among Internet users. Statistics show that 70% of users visit sites from their mobile devices.
The main differences between responsive design and mobile versions.
Before conducting research, many customers think that the mobile and adaptive versions of the site are one and the same, but there are many differences. The mobile design is developed specifically for viewing the page through a device with a small screen. It is also able to solve the problem with the convenience of viewing the site, but has several significant drawbacks:
You will have to create a separate mobile application or a different design for each type of operating system, which requires additional resources and costs;
To use the mobile application, users will need to download it to their device, not all customers will decide on this, especially if they are not sure that they will be browsing the site every day;
Due to traffic separation, you will receive less website traffic;
You will have to integrate materials;
Unlike mobile versions, responsive web design allows you to create one site with one address and one design.
What are the benefits of responsive design?
The main advantages of responsive web design are:
Audience reach and promotion - resources created using this technology are better ranked by search engines, therefore they are distinguished by more effective promotion;
You will not lose visitors and potential customers - according to the latest data, 57% of users close the page if it takes a long time to load on a mobile device, and thanks to the adaptive design this problem can be solved simply;
A significant increase in conversion - the creation of such a design implies a thorough study of usability, which positively affects conversions.
The competitiveness of the site also matters. With the help of adaptive design you can significantly get ahead of your competitors, attract more users, and also overtake even large players in rankings.
How is responsive design created?
Adaptability is added during the layout design, before the introduction of the website's layout.If you have an outdated website and you do not want to change its design, then you can simply order the creation of an adaptive layout for your site and the programmer will make your layout adaptive.