What is Responsive Web Design?
A responsive website is a website that is perfectly readable on various devices, regardless of the resolution and screen format (smartphones, tablets, laptops, etc.).
Such a website will be equally convenient to view on any screen; there will be no need to expand individual areas of the site in order not to miss the desired link.
Why do you need responsive web design?
A wide variety of different devices with various screen formats for viewing content on the Internet.
The popularity of mobile devices among Internet users. Statistics show that 70% of users visit sites from their mobile devices.
The main differences between responsive design and mobile version
Without first understanding the topic, many customers think that the mobile and adaptive versions of the site are one and the same. But there are many differences here. Mobile design is developed specifically for viewing a page through a device with a small screen. It is also able to solve the problem with the usability of the site, but has several significant disadvantages:
You will have to create a separate mobile application or a different design for each type of operating system, which requires additional cash costs;
To use the mobile application, users will need to download it to their device, not all customers decide on this, especially if they are not sure that they will view the site every day;
Due to the split of traffic, you will receive less site traffic;
You will have to integrate materials.
Unlike mobile versions, responsive web design allows you to create one site with one URL and one design.
What are the benefits of responsive design?
The main benefits of responsive web design are:
Audience reach and promotion - resources created using this technology are better ranked by search engines, therefore, they are distinguished by more effective promotion;
You will not lose visitors and potential customers - according to the latest data, 57% of users leave a page if it takes a long time to load on a mobile device, and thanks to the responsive design, this problem can be easily solved;
Significant increase in conversion & nbsp; - the creation of such a design implies a thorough study of usability, which has a positive effect on conversion.
The competitiveness of the site is also important. With the help of responsive design, you will be able to significantly outperform your competitors, attract more users, and overtake even major players.
How to make a responsive design?
Adaptability is laid down at the moment of the layout creation, before the layout implementation on the site. But if you have an outdated site and you do not want to change its design, then you can simply order the creation of an adaptive layout for your site and the programmer will make your layout adaptive.