Yandex.Market is a service with a huge range of goods from 20 thousand stores. Every day, thousands of users visit Yandex.Market to compare the characteristics of products, choose the best offer among sellers and buy.Get in touch
Benefits that you will receive after connecting to Yandex.Market:
Users will see your suggestions:
In search results on Yandex.Market
On the Yandex.Market map
In Yandex search results
On the cards of popular products
Requirements for online stores:
Ymclid tag, identifier of the transition from the Market
When a user goes from the Market to the store's website, the system automatically adds a special ymclid tag with a unique click number to the link. The label allows you to correctly count the transitions from the Market blocks in Yandex search and estimate traffic for regional orders (for this, the store needs to have a counter in Metrica).
To test if your site is working, add? Ymclid = 123456 to the product URL on your site and make sure the page opens correctly. If the page does not open and you receive an error, ask your site developer to configure the use of arbitrary URL parameters.
How to unload goods to the market?
On the site, you need to configure the export of catalog products to a YML file. The export task must be placed on cron (task scheduler) with the required frequency. In your Yandex.Market account, you must specify a link to the export file for your catalog.