The logo and corporate identity are an integral part of the company's branding. Together with the marketing strategy, the logo and corporate identity become a powerful tool for attracting and retaining a client, reflecting the values, philosophy and uniqueness of the business, and distinguishing them from competitors.Get in touch
The logo is the first visual image of the company; it is the basis for the corporate identity. A good logo has three main functions: grab attention, convey the company's primary purpose, and be memorable.
In addition to the logo, it is important to pay attention to the corporate identity. The corporate identity or brand identity strengthens the company's position in the market, improves the image and increases customer confidence. The corporate identity includes many elements, the main of which are: colors, font and logo. For clear regulation, a brand book is formed, which spells out the elements and rules for using the corporate identity. style.
The brand book includes: