Logo and corporate identity

In addition to the logo, it is important to pay attention to the corporate identity. The corporate identity or brand identity strengthens the company's position in the market, improves the image and increases customer confidence. The corporate identity includes many elements, the main of which are: colors, font and logo. For clear regulation, a brand book is formed, which spells out the elements and rules for using the corporate identity. style.

The brand book includes:

• - Logo presentation - allowable logo options are indicated, the main idea that it symbolizes, the recommended distance between the logo and other design elements is indicated;
• - Font - indicates the font and style used, recommendations for use in headings and body text;
• - Corporate palette - indicates possible combinations and options for using corporate colors, acceptable logo colors.